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Items sold in gift’s shops are important take-aways that prolong the experience and the memory of museum. 


Gift shops are packed with items, of all sort of kinds, sometimes arguably rather than useful. There is usually only one item of my interest, notebooks. They are always useful and if well designed inspiring too!


For this project I worked on the concept of inspiration, that art galleries spread in the eyes of visitors.


I wanted to create a tool to support and record inspiration, redesigning Tate’s A5 Reversible Book, making it more appealing and compact, substituting the reversible sides with a pre-lined or squared template.  

September 2016

©2019 by Luca Allievi